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Archive for December 2020

The 1 Thing Most School Websites Get Wrong (and it’s costing them millions…)

By Mitchell Germain | December 17, 2020

You’ve probably heard the saying…  “Jack of all trades, master of none.” When it comes to school websites, this principle is dead on! Most schools make the mistake of having homepages that try to appeal to too many audiences: students, current families, donors, alumni, and more. As a result, the website ends up speaking to no…

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