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3 Powerful Follow-up Strategies to Keep Your School Top-of-Mind (and BLOW Parents’ Expectations Away)

“Fortune is in the Follow-up.”  Yes indeed…

With so much at stake, it’s absolutely vital that schools implement a follow-up strategy that cuts through the noise and keeps your school top-of-mind for prospective parents.

So, whether it’s for an open house or a school tour, here are 3 powerful follow-up strategies that will set your school apart and BLOW your parents’ expectations away!

#1. Supercharge your Thank You Email with Video

Why send a boring text email when you can use VIDEO!
Record a short video of yourself, thanking them by name and expressing excitement about meeting them and their child.
Don’t overthink this. You don’t need any fancy equipment. Use your phone or webcam and just be yourself :).
They’ll be blown away by the time YOU took.

Here are two tools you can use to quickly record your videos from your computer:

#2. Go Old School. Send a Handwritten Card.

Sometimes, the simplest things are the most effective… and when it comes to handwritten cards, there is no better way to make a positive impression with your prospective parents.
Not only does a a handwritten card show that you care, it makes the recipient feel special and appreciated.
In fact, handwritten cards are so rare, that people actually get EXCITED when they receive one and just can’t wait to open it up!

And here’s the kicker! There are actually services that will write these handwritten cards for you!!
Here are a couple that you may want to consider:

PS. While you’re at it, be sure to include a cool freebie in the envelope as well :).

#3. Send a Deeply Personalized Email Campaign

An automated email campaign is a powerful way to keep in touch with parents after their visit, build trust, establish your authority and compel them to join your school.
While there are many elements to an effective email campaign, one of the key factors that will make your school stand out is PERSONALIZATION!
And I’m not just talking about personalizing the parent’s name… everybody already does that.
No, I’m talking about taking it to the next level!

Here are a few elements that you could incorporate into your automated campaign:

  • Child’s name
  • Child’s incoming grade
  • Child’s teacher if they were to join your school
  • Sports or Activities they are interested in

And here an example to illustrate what I mean:
Ms. Smith, our 5th grade teacher, is looking forward to having Henry next year and exploring his interest in astronomy together.

This one sentence combines FIVE personalized elements!

Now that’s what I’m talking about :).

Just implementing ONE of these strategies will make your school stand out from the crowd and keep it top-of-mind for prospective parents.

Have fun with it. Be creative. Be consistent. And parents will come knocking at your door.

Here’s to the fortune that awaits,


– Mitchell

Mitchell Germain
Founder & CEO @ Zing!
Maximize Your School’s Enrollment with Marketing that Gets Results.
Tel: 323-375-1120 |