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This year’s Oscars was as dramatic as ever and yet one movie really stood out to me… The Father by Florian Zeller. The movie tells the story of an elderly man battling Alzheimer’s and dementia and the impact it has on his life and his loved ones… and while the premise sounds quite simple, it’s…

Can you believe it… we’re barely a couple of months away from summer! And all signs seem to indicate that it’s going to be a great summer – knock on wood :). Parents and students will be eager to get out and enjoy the outdoors and at the same time, will be looking for help getting…

It’s 8pm on a Wednesday night and you’re online, browsing your favorite shopping site for something interesting to buy when suddenly, something catches your eye! You click on the cool gizmo to check it out… but eventually you move on to something else. A few hours later, as you’re scrolling through your Facebook page, lo…

Facebook Ads… ✔️Website Design… ✔️School Video… ✔️Pretty Pictures… ✔️ Everything appears to be there and yet… parents are still not scheduling tours to visit your school… Sounds familiar??? If it does, don’t despair. Here are the top 4 reasons parents don’t click on your Schedule a Tour button and what you can do to fix…

“Fortune is in the Follow-up.”  Yes indeed… With so much at stake, it’s absolutely vital that schools implement a follow-up strategy that cuts through the noise and keeps your school top-of-mind for prospective parents. So, whether it’s for an open house or a school tour, here are 3 powerful follow-up strategies that will set your school…