Helping Private Schools
Grow Their Enrollment


The 1 Thing Most School Websites Get Wrong (and it’s costing them millions…)

You’ve probably heard the saying…  “Jack of all trades, master of none.”

When it comes to school websites, this principle is dead on!

Most schools make the mistake of having homepages that try to appeal to too many audiences: students, current families, donors, alumni, and more. As a result, the website ends up speaking to no one and confusing everyone!

Instead, everything on your homepage should have ONE goal: to attract prospective parents and compel them to join your school.

Eliminate all distractions (calendar, blog, internal announcements etc…) and FOCUS your messaging on showing prospective parents that your school can fulfill their needs and provide their child with the tools they need to succeed.

To illustrate, here are a couple of schools that are doing a great job at this! 

πŸ‘‰ Capital Christian School

πŸ‘‰ Big Valley Christian School

To help you optimize your website for enrollment growth, we’ve prepared a short actionable guide which you can download from our website: 5 Things Your Private School Website MUST Have to Compete in 2021.

By implementing the steps in this guide, you will not only see immediate improvements in your enrollment and marketing efforts but you will also become… a Master of One πŸ™ !!


– Mitchell

PS: To learn how these strategies can help your school, feel free to book a complimentary strategy call with me: Book Strategy Call