Helping Private Schools
Grow Their Enrollment

Summeriscomingicecream800

Winter is… No… I mean, Summer is coming 😎!

Can you believe it… we’re barely a couple of months away from summer!

And all signs seem to indicate that it’s going to be a great summer – knock on wood :).

Parents and students will be eager to get out and enjoy the outdoors and at the same time, will be looking for help getting caught up and ready for the next school year.

This is where your school can shine!!

By positioning your Summer Camp as the answer to BOTH these needs, you’ll attract eager parents and students who are desperately looking for a change.

With that said, here are 3 steps to get your Summer Camp campaign underway:

#1. Figure out your messaging!
Focus on parent and student pain points, offer a solution to their problem and paint a picture of success. For more info on how to do this, pickup a copy of Building a StoryBrand by Don Miller.

#2. Create a dedicated Summer Camp landing page
Don’t waste your marketing dollars by sending parents to your website’s homepage and hope that parents find their way to your summer camp page.
A dedicated Summer Camp landing page will dramatically increate your conversions and make the most of your marketing dollars.
Here’s a great example from Capital Christian School: Summer Go! Camp

#3. Start Marketing on Social Media TODAY!
One of the keys to success for any marketing campaign is REPETITION. A cardinal rule of advertising, known as “The Seven Times Factor,” says as a general rule, potential customers needs to see an ad seven times or more before they buy.
So get started on your advertising campaign right away, even if it’s not perfect! You can improve things gradually until you get the desired results.

With that said, while creating a successful marketing campaign is not rocket science, it’s not for the faint of heart either. If you need help with your Summer Camp campaign, feel free to get in touch with me to discuss strategies for your school.

Here’s to a wonderful summer of renewal and hope!

Cheers!
– Mitchell
Mitchell Germain
Founder & CEO @ Zing!
Maximize Your School’s Enrollment with Marketing that Gets Results.
Tel: 323-375-1120 | getZing.co

PS. Questions? Contact me at mitchell@getzing.co.